Take a look at the articles about Joseph's Grainery and "In The Kitchen With: Sue Hallett". We're honored that Sue enjoys our wheat berries every morning for breakfast!
Showing posts with label In the News. Show all posts
Showing posts with label In the News. Show all posts
Tuesday, September 2, 2014
In The News - Spokesman Review
Did you see the articles featuring Joseph's Grainery in the food section of the Spokesman Review last week?
Take a look at the articles about Joseph's Grainery and "In The Kitchen With: Sue Hallett". We're honored that Sue enjoys our wheat berries every morning for breakfast!
Take a look at the articles about Joseph's Grainery and "In The Kitchen With: Sue Hallett". We're honored that Sue enjoys our wheat berries every morning for breakfast!
Monday, April 7, 2014
In The News - Whitman County Gazette's Annual Ag Edition
In case you missed it, we were recently featured in the Whitman County Gazette's Annual Ag Edition!
Wednesday, September 11, 2013
Tuesday, June 12, 2012
In The News - The Furrow Magazine
We were featured in Deere and Company's The Furrow...
© Deere and Company -- shared with permission.
Monday, November 21, 2011
"Is It Organic?"
One of the most common questions we receive is, "Are your products organic?" While the whole grains we grow, mill and sell are not certified organic, we do believe that we offer an high quality, all natural alternative to organic that you can feel good about serving your family.
Our commitment to sustainability encompasses many different aspects, including a three year crop rotation, never treating the grains with pesticides and offering whole grain products that are free from additives and preservatives.
We believe that purchasing whole grain products is far more important than purchasing organic for many reasons, which a whole book could be (and probably has been) written about. In the October 2011 issue of Rachel Ray Everyday, our blogging friend Alex of Ma What's For Dinner was featured in the magazine's Grocery Cart Ambush. With good intentions, Alex was spending unnecessary grocery dollars by purchasing only organic.
The magazine's expert, Sara Snow, agrees with us - that focusing on purchasing whole grain products is far more important than buying organic bread, pasta and grains. In the article she says,
Our commitment to sustainability encompasses many different aspects, including a three year crop rotation, never treating the grains with pesticides and offering whole grain products that are free from additives and preservatives.
We believe that purchasing whole grain products is far more important than purchasing organic for many reasons, which a whole book could be (and probably has been) written about. In the October 2011 issue of Rachel Ray Everyday, our blogging friend Alex of Ma What's For Dinner was featured in the magazine's Grocery Cart Ambush. With good intentions, Alex was spending unnecessary grocery dollars by purchasing only organic.
The magazine's expert, Sara Snow, agrees with us - that focusing on purchasing whole grain products is far more important than buying organic bread, pasta and grains. In the article she says,
"Instead of shelling out for organic grains, focus on whole grains (like brown rice and whole wheat pasta), which aren't as processed as white carbs. The have a bigger impact on your health than organic varieties."
With Joseph's Grainery's line of Whole Grain Products you can feel good about serving your family hearty, healthy whole grains that are fresh from the farm and free of any additives or preservatives....a lot more than you can say for many of the items you see on the shelves.
Friday, November 4, 2011
Look Who's Serving Up Joseph's Grainery Multigrain Pancake Mix...
"Thanks again for the pancake mix. We received it and fed it to all of the farmers, craftspeople, loaders, musicians, and lots of other random people at the market. The pancakes were a big hit and were much better than Krusteaz."
Thomas Arnold
Pike Place Market
Wednesday, May 25, 2011
In The News - KHQ - Millwood Farmers Market
You'll be able to purchase Joseph's Grainery products at the Millwood Farmers Market this evening! Watch the video to get the details...
Friday, April 22, 2011
In The News - Spring Weather Woes on KXLY
My Grandpa was on the KXLY 4 evening news last night. Things are still pretty wet around here for this time of year and they interviewed him about it. Here's the video clip, you might want to turn your volume up, as some of the audio isn't the best:
Friday, April 15, 2011
In The News - Capital Press
Grower charts middlemen's role
'Natural product' is 'a high-quality alternative to organic'
Capital Press - Click here for photos
COLFAX, Wash. -- Bill Myers took a different direction two years ago when he wanted to expand his wheat operation. Under his Joseph's Grainery label, Myers decided to direct-market his wheat, flour and other products.
"None of this is rocket science and there's no great big secrets here," Myers said about selling his wheat directly to customers. "It's just a lot of hard work."
He offers 3-pound bags of grain, 2-pound bags of flour and bulk packaging. His other products include pancake mix, cookie mix and a cracked wheat cereal.
Myers sees the endeavor as exploring the roles of middlemen.
"Everybody that does all of these jobs from one end to the other is making money," he said. "We just thought we'd see what's in it all the way along."
The products are milled in a small facility near Steptoe, Wash.
Myers uses chemicals before the wheat starts to develop heads. But he uses smaller bins for storage, which means he does not have to treat it during winter storage, he said.
"We can sell a natural product," he said. "The minute you eat any of this stuff, you'll notice a marked difference because it's got everything in it. It's a high-quality alternative to organic."
The company initially bagged its wheat, barley and lentils, but some customers weren't sure how to mill them, Myers said. On the Joseph's Grainery website, his daughter Kelli now demonstrates how to mill wheat in a blender and offers recipes.
Milling the grain effectively doubled sales, Myers said.
A lifelong farmer, Myers estimates he is selling 1 to 2 percent of the crop from his 3,200-acre operation through the business.
He got the idea in 2008, a time of high wheat prices, as he looked to expand his operation and found available land hard to come by.
Myers said his customer base is the small-scale user.
"My proteins will be all over the board, and would maybe drive some of these people crazy," he said. "But for Mama at home who's baking, she doesn't care, as long as it makes a good loaf of bread for her."
Edward Brown is general manager of Pilgrim's Market in Coeur d'Alene, Idaho, one of the locations selling Joseph's Grainery products.
Brown would like to see more businesses embrace a model that encourages a direct relationship with farmers.
"People are willing to pay a premium for knowing their farmer and how they grow their food," he said.
Customer response is growing, Myers said. Joseph's Grainery products are available online and in about 15 grocery stores around the region.
"This is a little specialized thing I think is striking a chord with a lot of people," he said.
Right now, the income helps to pay part of the electricity bill or helps with labor costs. Myers said he would like to expand to the point that he can direct market his entire crop.
Myers said his intention is not to compete with the large, international labels.
"I'm just trying to see what I can handle and what I can't handle," he said. "Right now, it's kind of a glorified hobby, but I'm looking forward to the day when things get out of hand."
What's in a name?
Myers purposely misspelled "granary" to reach out to the public.
"I got called on it once or twice," he said with a grin.
The business gets its name from Myers' father and grandson, as well as Myers' middle name. It also pays tribute to Joseph of the Old Testament.
Monday, March 28, 2011
In The News - Grain Surgeons
Saturday, December 4, 2010
Go Bulldogs!
The hometown high school football team is competing in the State Championship Football game tonight, and the Mayor of Colfax has wagered one of our gift packs! Yep, there's whole grains on the line...
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The Mayor knows Joseph's Grainery is the perfect
gift to sendbet to wager...why not do your holiday shopping right now, let us take all the stress out of the holidays by sending the Joseph's Grainery Christmas Gift Pack!
We wish the Colfax Bulldogs the best tonight!
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The Mayor knows Joseph's Grainery is the perfect
We wish the Colfax Bulldogs the best tonight!
Thursday, October 14, 2010
In the News, Again!
I was in the Whitman County Gazette again! Here's Miss Mags (Grandma's poodle dressed in a tutu) and I in my wagon all decked out with Joseph's Grainery signs and ready for the Hullabaloo Pet Parade!
Thursday, September 9, 2010
My Favorite Recipes - Whitman County Gazette
Grandpa, MaMa and I were featured this week in the Whitman County Gazette's My Favorite Recipes column. Here's the article (click on the images below to enlarge it so it's read-able):
Wednesday, February 3, 2010
In the News...Again
We were in the Moscow Pullman Daily News awhile back and wanted to show you the article! It's pretty similar to the article from the Lewiston Morning Tribune (they are owned by the same parent company). We're just excited we made the news again!
Wednesday, December 30, 2009
Joseph's Grainery in the News
The Lewiston Morning Tribune ran a feature article on Joseph's Grainery on Monday. Here's what it said:
Farmer decides to try skipping the middlemen
Bill Myers uses Internet to sell his grain directly to consumers
By Kathy Hedberg of the Tribune
COLFAX - If farmer Bill Myers loaded a tractor-trailer with wheat and sold it the usual way, to a big grain company on the West Coast, he could expect to collect about $3,000 at today's prices.
But when he bags that grain into gallon-sized plastic bags and sells it over the Internet, Myers reaps 20 times that price for the same amount.
That's the idea behind this fifth-generation farmer's new business, Joseph's Grainery, selling his farm's whole grains directly to the end user rather than going the traditional route.
"This is a little experiment," Myers said one recent cold afternoon inside the big yellow hangar at the Colfax airport where he has set up shop. Inside are an airplane, a tractor and a vintage pickup truck he uses to make deliveries.
Stacked neatly against one wall next to a measuring bin are several red, yellow and blue plastic tubs filled with soft white wheat, dark northern spring wheat, lentils and barley. Myers, a 59-year-old farmer with a persistent smile and a ruddy complexion, shows off his wares with a mixture of bubbly, kid-like enthusiasm and subdued, business-like circumspection.
"I was just looking on the Internet, looking for soft white wheat market information," Myers said. "The information we get is pretty well canned by the people that buy our commodity. So I was just searching for different information - looking for anything to just get a little different perspective on what the market was doing currently."
He typed in "soft white wheat" and up popped a slug of stories about how growers are marketing their products in unusual ways.
"This isn't an original idea, by any means," Myers said. "There are lots of people all over the country doing this already. And I thought, 'Well, if those guys can do it, I can try it.' "
Starting with this year's crop, Myers set aside 3,000 bushels of his finest grains - the ones that would be used for seed next spring. And then, with the help of his daughters Kelli and Kendra, who hold degrees from Washington State University in agribusiness and accounting, Myers established a Web site, with teasers directing YouTube viewers to his location.
Joseph's Grainery targets people interested in grinding their own flour or incorporating healthier, whole grains into their diets. The Web site assures buyers the grains are not genetically engineered nor have they been treated with pesticides, the way bulk grain is before it reaches the consumer.
Myers said his granary also appeals to people who are interested in stockpiling nonperishable foods for emergency situations.
"There's a market here for a storing up of emergency supplies, but we don't trumpet that too loud," he said. "It speaks for itself. There's a lot of people in the industry that are geared toward that, so we're not really doing it, but it's not lost on anybody."
He draws an analogy to the biblical story in the book of Genesis, where, Joseph, having successfully interpreted Pharaoh's dream of seven surplus years and seven lean ones, guides Egypt into stockpiling its grain against future famines. Myers' customers are not "wild-eyed and crazy" about this concept, he said, but they take the notion seriously.
Eating straight out of the field is something most farmers in this area have never tried. Even Myers, who grew up on the farm, said until he began this new marketing prospect he had never tasted the wheat that is raised on his own land.
"I've heard stories about the old guys in the Depression days, who said: 'Well, yeah, we'd boil up wheat and eat it for breakfast.' Well, I thought I'd just give it a try and it's good. I can take this stuff and boil it up for breakfast and dump a little brown sugar and raisins on it and that's cheap eats."
The Web site provides recipes for the grains Myers sells, including one for applesauce and wheat berry cake that uses a half cup of soft white wheat, cooked and cracked in a food processor; and a beef, barley and mushroom stew recipe that uses two and a half pounds of round steak and a half cup of barley. The Web site also tells how to properly cook whole grains and offers gift packs along with anecdotal stories about the Myers' farm and the Palouse region.
Since October, when Myers launched the business, he's gradually picked up customers who have perused the Internet sites and then told their friends about it. He has no outsized ambitions that the niche market will replace his customary way of selling grain. But the venture has promise, and Myers admits he's learned more about the food industry than he expected.
"It's kind of opened my eyes to the food business because we all know when we go in to buy a box of cereal, that stuff costs around $3.50 to $4 a pound. The cheapest part in that box is the grain. So you're paying a lot more for the printing on the box, the box it comes in, the trucks and trains and everything that's involved.
"I think what's going to put us over the top is, it's more a matter of, well, there's an old saying in sales: You don't sell the steak so much as you sell the sizzle. And the whole idea of self-reliance and we're packaging the rural lifestyle. It's kind of a little bit corny, but I think people respond to it. And a lot of people that maybe have come out of rural backgrounds and moved away, it strikes a chord with them and makes them think of home."
On the Net: http://www.josephsgrainery.com/
Bill Myers uses Internet to sell his grain directly to consumers
By Kathy Hedberg of the Tribune
COLFAX - If farmer Bill Myers loaded a tractor-trailer with wheat and sold it the usual way, to a big grain company on the West Coast, he could expect to collect about $3,000 at today's prices.
But when he bags that grain into gallon-sized plastic bags and sells it over the Internet, Myers reaps 20 times that price for the same amount.
That's the idea behind this fifth-generation farmer's new business, Joseph's Grainery, selling his farm's whole grains directly to the end user rather than going the traditional route.
"This is a little experiment," Myers said one recent cold afternoon inside the big yellow hangar at the Colfax airport where he has set up shop. Inside are an airplane, a tractor and a vintage pickup truck he uses to make deliveries.
Stacked neatly against one wall next to a measuring bin are several red, yellow and blue plastic tubs filled with soft white wheat, dark northern spring wheat, lentils and barley. Myers, a 59-year-old farmer with a persistent smile and a ruddy complexion, shows off his wares with a mixture of bubbly, kid-like enthusiasm and subdued, business-like circumspection.
"I was just looking on the Internet, looking for soft white wheat market information," Myers said. "The information we get is pretty well canned by the people that buy our commodity. So I was just searching for different information - looking for anything to just get a little different perspective on what the market was doing currently."
He typed in "soft white wheat" and up popped a slug of stories about how growers are marketing their products in unusual ways.
"This isn't an original idea, by any means," Myers said. "There are lots of people all over the country doing this already. And I thought, 'Well, if those guys can do it, I can try it.' "
Starting with this year's crop, Myers set aside 3,000 bushels of his finest grains - the ones that would be used for seed next spring. And then, with the help of his daughters Kelli and Kendra, who hold degrees from Washington State University in agribusiness and accounting, Myers established a Web site, with teasers directing YouTube viewers to his location.
Myers said his granary also appeals to people who are interested in stockpiling nonperishable foods for emergency situations.
"There's a market here for a storing up of emergency supplies, but we don't trumpet that too loud," he said. "It speaks for itself. There's a lot of people in the industry that are geared toward that, so we're not really doing it, but it's not lost on anybody."
He draws an analogy to the biblical story in the book of Genesis, where, Joseph, having successfully interpreted Pharaoh's dream of seven surplus years and seven lean ones, guides Egypt into stockpiling its grain against future famines. Myers' customers are not "wild-eyed and crazy" about this concept, he said, but they take the notion seriously.
Eating straight out of the field is something most farmers in this area have never tried. Even Myers, who grew up on the farm, said until he began this new marketing prospect he had never tasted the wheat that is raised on his own land.
"I've heard stories about the old guys in the Depression days, who said: 'Well, yeah, we'd boil up wheat and eat it for breakfast.' Well, I thought I'd just give it a try and it's good. I can take this stuff and boil it up for breakfast and dump a little brown sugar and raisins on it and that's cheap eats."
The Web site provides recipes for the grains Myers sells, including one for applesauce and wheat berry cake that uses a half cup of soft white wheat, cooked and cracked in a food processor; and a beef, barley and mushroom stew recipe that uses two and a half pounds of round steak and a half cup of barley. The Web site also tells how to properly cook whole grains and offers gift packs along with anecdotal stories about the Myers' farm and the Palouse region.
Since October, when Myers launched the business, he's gradually picked up customers who have perused the Internet sites and then told their friends about it. He has no outsized ambitions that the niche market will replace his customary way of selling grain. But the venture has promise, and Myers admits he's learned more about the food industry than he expected.
"It's kind of opened my eyes to the food business because we all know when we go in to buy a box of cereal, that stuff costs around $3.50 to $4 a pound. The cheapest part in that box is the grain. So you're paying a lot more for the printing on the box, the box it comes in, the trucks and trains and everything that's involved.
"I think what's going to put us over the top is, it's more a matter of, well, there's an old saying in sales: You don't sell the steak so much as you sell the sizzle. And the whole idea of self-reliance and we're packaging the rural lifestyle. It's kind of a little bit corny, but I think people respond to it. And a lot of people that maybe have come out of rural backgrounds and moved away, it strikes a chord with them and makes them think of home."
On the Net: http://www.josephsgrainery.com/
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